Design Tips

Logos

If you will be sending us artwork in electronic form, please see the Requirements page in our Logos & Artwork area.

Color and Contrast

A high color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:


1. Black on Yellow


2. White on Black


3. Yellow on Black


4. Black on White


5. Blue on White


6. White on Blue


7. Blue on Yellow


8. Yellow on Blue


9. Green on White


10. White on Green


11. Red on White


12. White on Red


13. Red on Yellow


14. Yellow on Red

Distance and Visibility

Letter Height (Inches) Distance for Best Impact (Feet) Maximum Readable Distance (Feet)
3 30 100
4 40 150
6 60 200
8 80 350
9 90 400
10 100 450
12 120 525
15 150 630
18 180 750
24 240 1000
30 300 1250
36 360 1500
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